The Face

Competition

Client

NBCUniversal / Sky TV UK

Date

2013

About Project

As VP of Creative Affairs at Shine America / Reveille, I created this competition series starring Naomi Campbell, Karolina Kurkova and Coco Rocha. The concept was devised in response to an RFP from ULTA Beauty seeking an organic format with brand integration opportunities. The winner of the series became the “face” of ULTA Beauty and a global brand ambassador.